Services / Advertising
Media investment, managed like capital.
We plan, buy, and optimize paid media across search, social, display, and video. Every dollar is tied to a measured business outcome.
Advertising budgets deserve the same scrutiny as any other capital allocation. We start from your target cost per acquisition and work backward to channels, audiences, and creative.
Sunderford runs your campaigns, tests continuously, and reports with full transparency. You own your ad accounts and your data at all times.
Scope of engagement
What the engagement includes.
Media strategy
Channel mix, budget allocation, and forecasts built from your unit economics.
Paid search
Google Ads and Microsoft Advertising campaigns built around buyer intent.
Paid social
Campaigns on Meta, LinkedIn, and other platforms where your audience is active.
Display and video
Programmatic display, YouTube, and connected TV for reach and recall.
Creative testing
Ad concepts produced and tested in structured rounds.
Tracking and attribution
Conversion tracking and attribution you can trust.
Approach
How an engagement runs.
Plan
We model budget, targets, and channel mix against your goals.
Build
We set up tracking, audiences, campaigns, and creative.
Launch
We go live in stages and validate data before scaling spend.
Optimize
We test weekly and reallocate budget toward what performs.
Inquiries
Discuss advertising with Sunderford
There is no form to fill out and no questionnaire to complete. Write to us in your own words and tell us what you need. A senior member of our team reads every message personally and replies within one business day to arrange a conversation.
- Response
- Within one business day
- Engagements
- Retained advisory and defined projects
Email us directly
inquiries@sunderford.com Write to SunderfordA helpful first email covers
- Your organization and your role
- What you want to achieve
- Any timing that matters to you